Combining stunning stills and crisp full HD movies in a
Compact Digital SLR
The Canon EOS 550D not only lets you take superb still shots but it also allows you to explore your creativity to the full by shooting great movies in pin sharp, Full High Definition.
The powerful DIGIC 4 processor delivers many of the technologies developed for our professional models and matches them with intuitive design and controls so they are easy to access and apply.
Features include an 18 Megapixel CMOS sensor, high ISO and iFCL-AE Metering for better results in low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function.
Zoom in to High Definition movie-making - Boasting the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it offers the enhanced image quality, smooth frame rates and adaptive exposure compensation you would normally find in a professional movie-making tool.
It also features a new Movie Crop mode that effectively provides a 7x zoom - What’s more there’s no need to choose: you can capture both still and moving images nearly at the same time by pressing the movie button. The camera also has a built in microphone with wind cut filter and a stereo mini-jack for an external microphone. It is easy to view and share your movies and stills too, thanks to an HDMI connection, which allows High Definition playback of footage and images on any HDTV.
Powerful resolution and low light performance - The EOS 550D’s 18.0 MP APS-C CMOS sensor performs outstandingly in low light and produces images with incredibly low noise. Canon’s DIGIC 4 processor works alongside the sensor to deliver 14-bit image processing, for smooth gradations and natural looking colours, as well as split-second startup times and near-instant image review after shooting. DIGIC 4′s advanced Noise Reduction when shooting at higher ISO speeds enables the EOS 550D to offer a high ISO range of up to 6400 – expandable to 12800 – so you can shoot in low light without the need for flash.
Focusing made easy - A wide-area Auto Focus (AF) system uses nine separate focusing points to lock onto subjects fast and makes it so easy to get the shot you want. As well as Manual Focus there are three auto-focus modes to choose from: One-Shot AF, ideal for static subjects such as portraits and landscapes; AI Servo, great for moving subjects and keeps following the subject with predictive tracking until you take the shot; and AI Focus, which switches from One Shot to Servo when movement is detected. The center, cross-type focus point operates flawlessly in lower-light and lower-contrast settings.
Live View Function - Live View is a real-time visual feed, which enables you to view your subjects directly on the LCD monitor, a great help when shooting from awkward angles. It’s easy to magnify any part of the scene 5x or 10x for precise manual focus. You can even choose a grid overlay, perfect for keeping vertical or horizontal lines in your composition straight. Live View Function can be used remotely via a computer through a USB connection, and the included EOS Utility software.
In Live View Function you can action two Auto Focus (AF) modes: Quick mode, which uses the camera’s standard AF system (great for capturing action or for shooting in low light) and Live mode, which is a contrast-based AF system that reads the sharpness of subjects right from the imaging sensor, and can be overridden by pressing the AF mode selection button. The target area for Live Mode AF is at the center by default, but it can be moved around most of the picture area with the cross keys on the back of the camera.
Unlock your creativity - The EOS 550D has five Creative Modes to explore: Av mode automatically sets the shutter speed, but allows you to control depth of field by letting you choose the aperture. By setting the extent to which the lens opens or ‘aperture’, you can control the portion of a scene that appears sharp in the image or ‘depth of field’. A larger aperture will provide a shallow depth of field – sharp in the foreground with a blurred background – where as a smaller aperture will give a sharp picture throughout.
Tv mode automatically sets the aperture and you select the shutter speed. This enables you to change the appearance of motion in your shots; Photograph a waterfall with a fast shutter speed and every droplet is captured in crisp detail: use a slower shutter speed and you will create a soft blurred effect, giving a sense of motion in your photograph.
In Program Mode both the aperture and shutter speed are controlled by the camera but you can select other settings: With Drive Mode you can select from Single Shot, Continuous Shooting or Self-timer; Metering Mode allows you to specify the area of the image you wish the camera to use to calculate exposure; White Balance setting means you can determine what the camera reads as white to allow for your specific lighting conditions; and Flash Mode gives you control over your flash settings.
For those times when you prefer to concentrate on great composition the EOS 550D also offers several Basic Modes, which control all the settings. These include; Full Auto, which allows you to use the camera to ‘point and shoot’; Portrait, which ensures the background is out of focus and the foreground is pin sharp; Landscape, which sets a longer exposure and a smaller aperture to capture both the foreground and background in focus, Close-up which allows you to focus on very close objects; Sports, which uses a fast shutter speed to freeze action; and Night Portrait, which increases the ISO to make the camera more sensitive to light. You can also prevent the built-in flash from popping up using the Flash Off setting (for shooting in Museums and galleries).
Effortless operation - The EOS 550D is ergonomically designed for comfortable handling. A large, bright 3-inch Clear View LCD monitor with 3:2 aspect ratio, ultra-high 1,040,000 pixel resolution and dual anti-reflection coatings makes it easy to preview, check focus, review and share your shots even when you are using the camera in bright sunlight.
Choose your style - The EOS 550D allows you to change the look of your images by customising Picture Style settings for colour, saturation, sharpness and contrast, either in-camera or later with Canon’s comprehensive software suite supplied. Six preset Picture Styles include Portrait, which provides a slightly sharp and crisp image with nice skin tones, Landscape, which emphasizes vivid blues and greens, and Monochrome to give you stunning black and white images. Canon also offers additional downloadable ‘Picture Style Files’ that can be installed into your camera for even more imaging options at your fingertips.
Professional Software
The EOS 550D allows you to shoot in RAW format and the Digital Photo Professional software which comes free with it enables high-speed RAW image processing, fast previewing for real-time image adjustment and support for sRGB, Adobe RGB and Wide Gamut RGB color spaces. Because it is CMS (Color Management System) compatible, Digital Photo Professional allows for easy image layout and printing in Adobe RGB in conjunction with Easy-PhotoPrint and PictBridge printers.
Canon EOS 550D
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